Essential concepts explained

BEHAVIORAL LEAD SCORING

Behavioral lead scoring is the process of adding and subtracting points from a contact's value based on their activities. The higher the score, the more likely a contact in your database will become a client.

CONTACT ATTRIBUTES

Information on contact's various traits, such as state, city, sex, age, interests etc.

COOKIE

A cookie is a text file sent by a web server and stored on user's computer. Cookies store certain user preferences on a website, such as their login or password.

DEMOGRAPHIC LEAD SCORING

Demographic lead scoring is the process of adding and subtracting points from a contact's value based on their traits and characteristics.

DIRECT MARKETING

Direct marketing occurs when businesses communicate directly with their customers. In iPresso such communication is carried out via email, sms and voice messages.

KPI

Key Performance Indicators (KPI) are a set of measures that demonstrate how effectively a company is achieving key business objectives.

LEAD

A lead is a potential client who consents to be contacted by a sales representative. Leads may be generated via marketing campaigns, surveys or forms.

LEAD NURTURING

Lead nurturing is the process of developing relationships with buyers by long-term personalized marketing actions.

MONITORED WEBSITE

A monitored website is a website that contains tracking code.

SCENARIO

A scenario is a series of predefined automated steps of personalized marketing communications.

SMS

SMS is Short Message Service, a form of text messaging communication on phones.

TAGS

Tags are keywords that may be assigned, e.g. to contact or group of contacts to facilitate later segmentation.

TRACKING CODE

Tracking code is a piece of code that tracks traffic on a website. 

VOICE

Voice message is a way of communication with customers by sending them recorded voice as a message.

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