Web push - FAQ

1. What is a WebPushToken?

The term WebPushToken refers to a device (a web browser) on which a user expressed his or her permission to receive notifications. If a user has one or more tokens, we can send them web push notifications. 

2. What permissions must be granted in order for web push notifications to be sent?

A user has to grant their permission to receive notifications in their web browser. In order to express the permission, the user has to click on the “Allow” button included in the message displayed by the website. 

Users can allow, modify, or disable notifications by clicking on the padlock in the address bar, and changing the notifications’ settings. 

3. How can I create a segment of contacts possessing tokens?

In order to create such a segment, you need to select “WebPushToken” as a criterium, and then move the slider to “YES”.

4. Why may there be a difference between the number of contacts and the number of tokens?

The number of recipients included in the sending of a notification may be higher or lower than the number of contacts in the segment. In web push sendings, every token (i.e. device) that meets the criteria is understood to be a separate recipient. As a result, if in a given segment there are contacts who don’t have any tokens, the number will decrease, and if there are contact who have more than one token - it will increase. 

5. List of recipients in a web push campaign

You need to remember that only the following recipients will be included in a sending:

  • tokens which are valid
  • tokens to which you have access, that is those of monitored contacts
  • tokens which meet the criteria defined in the settings of the campaign

Thus, only the monitored contacts can be included in web push campaign segments.

If in the settings you choose all contacts or anonymous contacts, you won’t be able to use a segment as a group of recipients. For those contacts the option of "all tokens" is selected automatically.

If you want to send a web push notification to all contacts who have a valid token, select the "all contacts" option.


6. Which browsers support web push notifications?
Chrome, Firefox, and Opera. 


7. Why are big images not displayed in web push notifications?

They way in which a web push is displayed depends on the web browser and operational system of the end-user. In the wizard, a preview is available which shows the maximum number of elements. Large images are currently displayed on devices with Windows 10 and by Chrome browsers. Additionally, the contact has to be visiting the website at a particular moment for a web push with large image to be displayed.

8. Web push validity - how long will it wait for being displayed?

After sending a web push notification, it will wait for being displayed for a specified period of time (maximum of 672 hours, that is 28 days) or until a specified date.

Setting time to 0 hours will result in showing the notification only to those contacts who are able to see it at that very moment - this doesn’t affect the number of notifications being sent. The time of validity is configured in the settings of a web push notification. 

9. How can I check if a contact has a WebPushToken?

In order to check whether a given contact has a WebPushToken, find the contact in the Contact Manager. On the right side you will see their attributes, and after scrolling down you can find information about their tokens (note: only if the have any). In the following example the are two WebPushTokens attributed to a contact - each of them comes from a mobile device with the Chrome web browser. This means that you can send two web push notifications to this contacts, one for each device. 

10. Deleting tokens

If for some reason a token is disabled (e.g. because somebody withdrew the permission to receive web push notifications), you will learn about it only when attempting to send the message. At that moment, the token will be deleted from the system.  

11. Tracking links and clicks

iPresso enables you to track the links included in web push notifications. In order to do it, you need to select the option of monitoring all links. After the sending is finished, a report will be made available with the data about the clicks.

Remember to only use secure links starting with https://.

12. Web push reports

In order to see a web push report, click on the red "reports" button on the right side of the appropriate campaign.

In the conversion section you will see four bars:

  • all - number of tokens qualified for the sending.
  • sent - number of tokens that met the criteria of the sending. This number is reduced by all the disabled and deleted tokens.
  • clicked links - number of links clicked in the web push notification, which resulted in visiting the appropriate website.
  • cancelled - number of web push notifications that were cancelled because the limit was exceeded.

In the "clicked links" section you will find the URL of the website to which the recipients of the web push were directed after clicking the link, the number of clicks, the date of the last click and "actions". In the "actions" column, there is a "contacts" button, clicking on which opens the Contact Manager. In the Contact Manager only those contact who clicked on the link will be displayed.
In the "status" section you will find the WebPushToken, ID of contacts whose data is in the database and of anonymous contacts, the sending date, and the final status of the sending.


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