Automation

Unlock the Full Potential of Automation with iPresso

Marketing automation is the key to effective and modern communication with your customers. It allows you to automate many repetitive tasks, saving time while enabling more precise and personalized actions. Our platform offers a wide range of automation possibilities that will help you efficiently manage your marketing campaigns. Below is an overview of some features you can implement to fully leverage the potential of automation.

MA Scenarios: Build Advanced Campaigns Step by Step

Marketing Automation (MA) Scenarios are the heart of any automated campaign. They include Actions Blocks, which define specific actions to be taken, such as sending emails, reminders, or dynamic content on your website. Meanwhile, Conditions Blocks allow you to tailor scenarios to specific situations – for example, sending messages only when the user meets certain criteria.

Our scenarios also include Other Blocks, which enable integration with external tools and more advanced operations such as user segmentation or assigning leads to specific groups.

Personalize and Organize Your Actions

To make managing complex campaigns easier, you can create Notes and use pre-defined Templates within the scenarios. These features will help you organize your work and better understand the individual stages of the campaign. With them, every element of the campaign will be clearly defined, making it much easier to run and optimize.

Multichannel and Flexibility

iPresso allows you to create a multichannel scenario, enabling you to reach customers through various channels such as email, SMS, push notifications, or on-site messages. The possibilities are endless for you to customize.

Analyze and Optimize Your Campaigns

With the Scenario Pipeline Report feature, you’ll gain full insight into how your campaigns are progressing, which actions are delivering the best results, and where improvements can be made. This tool is invaluable for optimizing activities and maximizing outcomes.

Data and Personalization

Automatically collect data about your users with the Data Collector. This tool allows you to gather information about user activities on your site, which you can use for even more personalized campaigns.

Test and Perfect Your Actions

Use On-Site Actions and A/B/X Tests to determine which elements of your campaign are most effective. You can test different versions of content, pop-ups, or offers to choose the ones that best meet your customers' expectations.

Solve Problems in Real-Time

Thanks to features like Event Driven Pop-Ups or Abandoned Processes, you can instantly respond to user actions (or lack thereof), increasing the chances of conversion.

Full Control Over Scenarios

Manage your campaigns, create advanced Scenarios using external and internal conditions with Satellite tools, and build your first scenarios using an intuitive builder.

Summary

Our platform offers comprehensive marketing automation tools that not only save time but also significantly increase the effectiveness and personalization of your campaigns. From basic actions to advanced scenarios – every feature has been designed with your convenience and efficiency in mind. Discover the full potential of automation and take your campaigns to the next level!

You can find these and many other articles in our Automation section!