Personalization brackets and format modifiers

Basic personalization

The basis of good communication with the client is the personalization of communication, based on the client's data. iPresso offers the great possibilities of matching messages based on collected data, not only basic ones, such as first and last name, but also more advanced attributes.

Attribute	Bracket
first name	{firstName}
last name	{lastName}
e-mail	{mail}
mobile phone number	{mobile}
stationary phone number	{phone}
company	{company}
city	{city}
work position	{workPosition}
WWW site	{site}
vocative	{vocative}
verified vocative	{verifiedVocative}
verified name	{verifiedFirstName}
iPresso ID	{idContact}
hash ID	{contactHash}
address: street	{street}
address: post code	{post_code}
address: building number	{building_number}
address: flat number	{flat_number}
region	{region}
eCouponing voucher code	{getVoucher_ID}
Client-defined attributes	{contactAtributes_ID}

• ID for eCouponing voucher code should be copied and pasted in place of ID  in the bracket from: Loyalization -> eCouponing -> "key" field for corresponding couponing
• ID for client-definied attributes are located within complete brackets at: System -> Dictionaries -> Contacts -> Attributes -> "Personalization bracket" for corresponding attribute.

 

Building a personalization bracket

 

Brackets consist of { } on both sides and a key that allows the iPresso system to find a specific attribute. To include the customer's name in the title of the e-mail, it is enough to write "Hi {firstName}" and the system will do the rest for us and replace the personalization element with the name assigned to each of the contacts. You do not need to know the keys by heart - they can be selected from a convenient drop-down menu in places where they are used.

An example of using personalization in an SMS creation:

Preview of the resulting data for the test contact:

 

 

Advanced personalization - modifiers of personalization brackets

 

To better adapt to the client's needs, we provide modifiers for use, which make it possible to change the resulting data collected from the system as part of personalization.

The list of brackets modifiers can be found here:

LINK

 

Build a bracket with modifiers

We divide modifiers into format modifiers and data modifiers, they differ in their use and capabilities as well as the character preceding the modifier.

 

Format modifier:

{bracket_key|format_modifier_key}

Used when formatting is applied to a bracket, e.g. converting to upper / lower case, replacing special characters, changing the first letter to uppercase

 

Data modifier:

{bracket_key@format_modifier_key}

Used in the case of modification of array data taken from a bracket, e.g. returns the first element of an array, returns the last element of an array, returns a random element

 

Table of personalization brackets modifiers available in iPresso