What is the WhatsApp communication channel

Characteristics of communication through the WhatsApp channel

WhatsApp is one of the most popular messengers in the world, it is used by more than two billion people worldwide (this number continues to grow!) and is designed for various mobile platforms: iOS, Android and KaiOS and allows the use of a web version and one user account corresponds to one phone number. 

WhatsApp allows you to reach a huge number of real customers, and thanks to automation with iPresso, messages are called and handled automatically according to a preset path.

By combining an innovative approach to the channel and automation in iPresso, increase awareness, engagement or sales among YOUR customers!

The implementation of this channel in iPresso is not based on a chatbot, which responds to the fact that a person will write to you first only analogously, as in the case of other channels such as email or push the initiator of communication is iPresso. 

The difference between traditional communication channels and the WhatsApp channel is that it allows you to create a conversation with the contact - the campaign does not end after the message is sent, but responds to replies and clicks according to the conversation planned in the campaign. Specific behaviors can also be triggers for more complex automation paths using other iPresso functionalities, such as Marketing Automation scenarios.