Satellite characteristics - external conditions
Satellite allows you to run MA scenarios based on external conditions such as weather or exchange rates.
This way of running automation allows you to launch a tailored campaign under convenient conditions.
- A great example, could be launching a sms campaign reminding you to change your tires when the temperature drops below 5 degrees celsius and encouraging you to book an appointment.
- A condition on exchange rates can be a good trigger for communication in the case of investments or loans in foreign currency - primarily for financial institutions.
The weather condition is the most versatile. Rainy days are a good time to communicate encouraging people to take a moment to check out the store's current offerings and make a dreary day more pleasant with shopping.
Hot days are a good time to dossell seasonal products such as beach towels, sunglasses, and travel items.
Select the city in which conditions will be checked:
Three types of weather conditions:
With the above options, you can pinpoint the specific situation you want to trigger your campaign and adjust your outreach for better personalization.
For this condition, we first select the currencies on which the exchange rate will be based.
Then we choose the method of comparison:
The current exchange rate value allows us to select the appropriate exchange rate value with the help of numerous operators:
The difference with respect to the previous day allows us to indicate, with the help of operators, the fluctuation of rates between currencies, for example, in order to communicate to the recipients a favorable exchange rate and encourage them to make it on our site