eCouponing - use of
Discount Codes are an important part of customer loyalty and an important purchase driver. Customers feel appreciated if they receive a discount for their actions and are certainly more likely to return to purchase or use services.
Discount codes in iPresso can be used in such communication channels as email, SMS and Web push. This functionality allows you to build advanced Marketing Automation scenarios that will respond to very precisely determined customer behavioral data or easily send codes to all customers.
Pools of codes allow you to freely operate on their expiration date, number of codes and assignment, for example, for specific groups of customers. The codes are assigned to specific customers automatically and the fact of assigning a specific coupon is deposited in the contact history, which allows for additional analysis of behavioral history.