How to create a Persona?
In the Persona Creator, you can create profiles of ideal customers (ICP - Ideal Customer Profile), communication recipients, and people to whom messages are created. These are people who have characteristics that determine how best to communicate with them.
Where to find:
Contacts > Persona > Create a new persona
Fields describing the persona
A persona can be described in many ways. These fields describing the persona are added in the form of boxes.
Text - descriptions in the form of any text
Numbers - any numbers
Date - the ability to enter a date
List - bullet-pointed text
Tags - the ability to assign tags
The order and size of the individual fields can be changed.