The Dashboard provides a quick summary of your Web Push campaigns. The dashboard helps you analyze trends, campaign performance, and other metrics and data, which we'll discuss below.
Location of the web push dashboard
To access the web push dashboard - go to the Campaigns tab from the main Menu bar, then click the Dashboards section, then select the Web push Dashboard box.
The appearance of the dashboard:
Number of tokens
Within the dashboard, we can preview data related to the number of web push tokens assigned by the system to devices on which you have agreed to receive this type of communication and web push notifications.
Here we can find information on the total number of tokens, the number of mobile tokens and the number of desktop tokens (also taking into account changes in the number of tokens over the last 15 days).
In the dashboard we also have the possibility to observe a graph of the level of token growth.
Breakdown of tokens
The dashboard also allows us to analyze individual tokens into:
- tokens by contact type (tokens of recognized contacts, tokens of anonymous contacts),
- tokens by device (mobile device, computers)
- tokens by browser (e.g. Firefox, Opera, Chrome)
- tokens by system (e.g. OS X, Linux, Windows, Android)
Such detailed and expanded data will enable marketers to get an even more accurate and better understanding of the preferences of marketing communication audiences and focus on actions to improve conversion in specific target groups.
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