Facebook Custom Audiences
This is a functionality that will allow you to send a segment of contacts directly to Facebook. This allows you to target users with, among other things, advertising campaigns directly on Facebook. After activating this option, an action will appear in the segmentation, which allows you to send the selected segment to FB with one click.
It is important to remember that the minimum number of people in the segment sent to FB CA is 100.
How to launch the integration with Facebook Custom Audiences?
To launch FB CA, go to Integration Center > Ads then click Activate:
The next step is to enable the integration:
Now the system will take you to the Facebook login page - the login should be from the user account that has access to ad management.
Once you have properly logged into Facebook, the functionality is ready to use. How to create a segment is described here. In this manual you will find information on how to add actions on segments - with this, you will send the selected segment to Facebook.