Generating subscribers is one important step in building customer engagement and acquiring valuable leads.
What is needed?
- iPresso monitoring code plugged into the website
- a ready-made popup with a form
- MA script
- email templates for the subscription confirmation message
Time: 0.5 - 2h
1. Create pop-up with newsletter signup form
2. Run the action with the created popup on the selected page
3. Prepare an email for the script with a thank you for signing up
4. Prepare and run a scenario sending a thank you email with tagging.
- Use the activity "Filling in the newsletter form" as the entry criteria for the scenario.
- Use the "Add tags" activity assign a tag, e.g. "newsletter", to simplify segmentation and use the tagged contacts in the future
5. Create a subscribed segment and observe the results
Select the tag given in the scenario ("newsletter") as criteria
What else can you do?
- create an additional form for posting in various places on the web
- create an e-mail newsletter template
- prepare a feed with content dynamically pulled into the newsletter
- use dynamic blocks in the newsletter content
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