Newsletter subscription

Generating subscribers is one important step in building customer engagement and acquiring valuable leads. 

What is needed?

• iPresso monitoring code plugged into the website
• a ready-made popup with a form
• MA script
• email templates for the subscription confirmation message

Time: 0.5 - 2h

Steps

1. Create pop-up with newsletter signup form

check here

2. Run the action with the created popup on the selected page

check here

3. Prepare an email for the script with a thank you for signing up

check here

4. Prepare and run a scenario sending a thank you email with tagging.

• Use the activity "Filling in the newsletter form" as the entry criteria for the scenario.
• Use the "Add tags" activity assign a tag, e.g. "newsletter", to simplify segmentation and use the tagged contacts in the future

check here

5. Create a subscribed segment and observe the results

Select the tag given in the scenario ("newsletter") as criteria

check here

What else can you do?

• create an additional form for posting in various places on the web
• create an e-mail newsletter template
• prepare a feed with content dynamically pulled into the newsletter
• use dynamic blocks in the newsletter content