Reporting

Reporting: Key Tools for Analyzing Results and Optimizing Strategies

Effective reporting is the foundation of any successful marketing strategy. We offer advanced tools that enable precise tracking of campaign results, analyzing contact databases, and monitoring key performance indicators. Discover our reporting features that will help you fully leverage the potential of your marketing activities.

Key Reports and Analyses

Campaign Report
The Campaign Report is a fundamental tool for assessing the effectiveness of your marketing campaigns. It provides detailed insights into campaign performance, allowing you to identify strengths and weaknesses and optimize your strategy accordingly.

OR and CTR Reports (Open Rate and Click-Through Rate)
Open Rate and Click-Through Rate reports are invaluable for evaluating the effectiveness of email and push notification campaigns. By analyzing open and click rates, you can better understand how your messages are received by your audience, enabling you to adjust content to meet their needs.

Cyclic Report
The Cyclic Report provides regular updates on campaign performance over specified time intervals. This tool helps track long-term trends and results, which is crucial for adapting and optimizing your marketing efforts.

Dashboards: Visualizing Key Data

KPI Dashboard
The KPI Dashboard is a central location where you can track the most important performance indicators. It provides access to key data regarding campaign effectiveness, facilitating strategic decision-making based on current information.

Start Dashboard and Specialized Dashboards
Specialized dashboards such as the Email Dashboard, Web Push Dashboard, and Mobile Push Dashboard offer a comprehensive view of performance across individual communication channels. They allow you to effectively monitor and analyze results for emails, web push notifications, and mobile push notifications all in one place.

Contacts Dashboard
The Contacts Dashboard provides an in-depth analysis of your contact database, offering insights into recipient behaviors and engagement.

Contact Database Analysis

Analysis of Contacts
Analyzing your contact database provides valuable insights into the structure and dynamics of your audience. It helps identify key segments and optimize marketing strategies to better address the needs of different groups.

RFM Report (Recency, Frequency, Monetary)
The RFM Report is an advanced tool for assessing customer value based on recent purchases, transaction frequency, and purchase value. It is an excellent tool for segmenting your customer base and identifying your most valuable audience members.

Summary

Optimal reporting and data analysis are crucial for refining your marketing strategy. Our platform offers advanced tools for tracking campaign results, analyzing contact databases, and monitoring key performance indicators.

For more information, visit our Measuring results section!