Persona - use of
In the Persona Creator, you can create profiles of ideal customers (also known as ICP - Ideal Customer Profile), recipients of communication, and people to whom messages are created. These are people who have characteristics that determine how best to communicate with them.
It is a useful tool that allows you to better match the message - you can imagine a typical representative of a group of customers and create messages while having them "in mind". Knowing the marketing/purchasing personas also makes content creation more efficient, with a consistent tone and language that is better suited to the audience.
Creating personas and regularly updating them is an exercise that every marketer should perform to better understand their customers.
Where to find:
Contacts > Persona
Here you will find instructions on how to use the Persona Creator tool in iPresso.