Feed Manager is a place in iPresso where you can collect data about your products, content and other elements in order to use them for personalization of communication or recommendations (e.g. for a group selected from segmentation).
The most important benefits of using Feed Manager are:
- personalization of communication based on a specific product or customer offer,
- automation of data retrieval,
- standardization of product and content data across integrated platforms, systems, applications,
- use of the same data from feeds from one place in many communication channels, which ensures consistency in products - each channel will have the same information,
- creation of personalized content tailored to the unique needs of various groups.
A better-tailored offer that reaches the end customer will convert into more sales, conversions, and credibility for your brand.
Let's focus on selling in the e-commerce market. While running an online store, you definitely want to target your audience with products they are most interested in. Let's get to a furniture store. You're just releasing a new line that includes items from two different types - leisure and office. Therefore, you want to separate their promotion according to the needs of customer groups for these exact types.
To do this in iPresso, you first need to select the appropriate customer groups through segmentation. We'll call one "Leisure" and the other "Office" in order to easier match them for their respective campaigns:
Now the Feed Manager comes into play. Add the relevant product features to it. On their base, we will match these products to the appropriate segments. The features mentioned are product ID, name, description, category, color, quantity in stock, and price. Very most important for selection may also be "type", which determines whether it is leisure or office furniture:
The next step is to add products and save your feed:
Thanks to this, in a mailing or SMS you can highlight those articles which are currently on promotion, their quantity in stock is low or you can select them on the basis of color.
Now, all you have to do is to select the products from the new line based on their features and promote them among the segmented groups of contacts. Or, as it's called in iPresso - create data sets. This simple, but very powerful process is described in detail under this link. To learn more about using a data set with mailing or an SMS go here:
But that's not the end of the wealth of possibilities iPresso offers! To make it as easy as possible for you to work with Feed Manager, campaigns, and actions on sites, we've created Recommendation Frames. You can use it to match the appearance of the popup promoting new products with the corporate identity and the campaign design, or embed them with an appropriate design on your store's page. You can learn more about using recommendation frames by clicking this link.
So let's get to work! iPresso is waiting for you with all the goodness of inventory!